created the cryptocurrency Basic Attention Token (BAT) for its web browser Brave. What Is the Basic Attention Token (BAT) ?īrave Inc. Advertisers then pay users BAT in exchange for their attention. Users of Brave's free web browser can opt to utilize adverts from Brave's ad network in place of the advertisements they now view when browsing the web using Brave (accessible at ). The blockchain-based digital advertising platform from Brave Software is run by the BAT Ethereum token. The BAT may be kept by users, exchanged for cash or other cryptocurrencies, or used to pay their preferred content providers. The ultimate product is a brand-new class of BAT-powered digital advertising platform.
Users receive BAT as compensation for watching advertisements, publishers may deliver advertising with more effect, and advertisers can be guaranteed that their material is being seen by interested parties. The majority of internet users make an effort to avoid online adverts, but what if they were given a financial incentive to do so? A cryptocurrency called Basic Attention Token (BAT) aims to establish a positive feedback loop around digital advertising that benefits both producers and consumers equally.īAT, which runs on the Ethereum (ETH) platform and is natively incorporated into the Brave web browser, is designed to facilitate trade between marketers, publishers, and internet users depending on each group's web behavior.
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